Content Creators: Creating revenue for your brand through merchandise

Creating the right merchandise for your audience

  1. Develop a concept for your merchandise: Consider the theme and branding of your YouTube channel, as well as the types of products that your audience would be interested in purchasing. When we brainstorm ideas we like to theme merchandise around the content you create, for example the cross-over of the games you stream and the clothing you wear.

  2. Choose a reputable merchandise provider: There are many companies that offer merchandise production and fulfillment services. Research different options and choose a provider that has a good reputation and a wide range of products to choose from.

  3. Design your merchandise: Work with a graphic designer to create eye-catching designs for your merchandise. Make sure to incorporate your channel branding and any slogans or catchphrases that are associated with your channel.

  4. Set up a store on your channel: Use YouTube’s built-in merchandise shelf feature to set up a store on your channel. This will allow your viewers to purchase your merchandise directly through YouTube.

The simplistic but correct approach to marketing your merchandise

  1. Utilize your existing social media following: Your existing social media followers are likely your most engaged and loyal audience, so make sure to promote your merchandise to them first.

  2. Collaborate with other influencers: Partnering with other influencers who have complementary audiences can help to expose your merchandise to a new audience.

  3. Use eye-catching visuals: Use high-quality product photos and videos to showcase your merchandise on social media. This can help to catch the attention of your followers and entice them to make a purchase.

  4. Offer exclusive discounts or promotions: Consider offering exclusive discounts or promotions to your social media followers as a way to incentivize them to purchase your merchandise.

  5. Engage with your followers: Make sure to respond to comments and messages from your followers on social media. This can help to build a sense of community and encourage them to support your merchandise.

  6. Utilize paid advertising: If you have the budget, consider using paid advertising to promote your merchandise on social media. This can help to reach a larger audience and drive more sales.

  7. Utilize hashtags: Use relevant hashtags when promoting your merchandise on social media to help your posts reach a wider audience.