FoxAOriginals
Overview
A two collection launch in a 12 month period
One of the biggest names in Rainbow 6 Siege
Featuring customizable garments for Foxa's fans
BRIEF
Davide "FoxA" Bucci approached RVN Labs to create a limited edition clothing capsule to further strengthen his fan connection. It was important for FoxA to pay hommage to garments he loves and wears on a day-to-day basis, whilst also leaning into his competitive career and the performance based products that have become a staple in esports.
The three piece capsule consists of a lightweight black hoodie constructed from 280gsm brushed cotton, a double lined sport short using a soft mesh polyester fabric, rounded off with a compression arm sleeve for game day performance.
/ CREATE YOUR OWN
Creativity is a core component of how esports apparel has been created throught the years, and we wanted to celebrate that by allowing fans to fully customise the colourway of their shorts and sleeve. Not only did this provide us with the perfect canvas for a colourful marketing campaign, it also strengthened the FoxA brand with fans who were able to apply their own personal touch to each purchase.
/ CONTENT CREATION
As Davide was fully focused on competing at the highest level, RVN Labs led on all content production and distribution for the drop. We planned, produced, and executed on a full ecommerce photoshoot delivering high quality imagery for the FoxA store, a 60 second cinematic trailer to be showcased during a watch party live on Davide’s Twitch stream, and finally a full body of creative imagery distributed across multiple social and marketing channels through the campaign.
