AtomicHub is the leading high scale NFT platform for creating, trading and buying / selling NFTs that has an active user base of over a 5 million people.
AtomicHub wanted a premium merchandise solution to be used as a tool to create brand awareness for participants of the NFT.NYC event in June 2022. A key part of the brief was to create an experience that combines a real world product with a non-fungible-token (NFT), which would involve the recipient scanning a QR code to then mint their own event exclusive NFT through the clothing and merchandise collateral.
Our goal was to immerse AtomicHub’s audience by taking inspiration from the digital elements of AtomicHub’s NFT’s and create a themed care package focused around the nostalgic experience of unpacking a rare trading card.