With Raven being an official licensee of the Call of Duty League in Europe, we designed and manufactured garments for a number of the CDL teams including LA Thieves, OpTic Chicago, Atlanta FaZe and London Royal Ravens to be released at a pop up event in Soho, London.
We sourced the location, decoration and furnishings for the pop up event that included a range of bespoke wall graphics, LED lighting and point of sale system. We also worked with Footpatrol London,SCUF Gaming and ASTRO Gaming to showcase their products at the event.
The event also featured a meet and greet with two professional Warzone streamers, Jukeyz and Angelika. We managed two sessions of the meet and greet that allowed fans to meet both streamers and have their garments signed.
The pop up event was a first of its kind in Europe – it was a chance to allow Call of Duty fans to experience a live, physical retail event and get their hands on the range of limited merchandise as well as give them the opportunity to meet some of their favourite UK streamers.
Raven marketed the event by releasing a number of cinematic trailers leading up to the day, showcasing the various garments that were to be released.