For professional Rainbow Six Siege player, Davide ‘FoxA’ Bucci, we were tasked with designing, manufacturing and fulfilling a merchandise collection for his first ever clothing release.
As Davide notoriously wears an arm sleeve whilst playing, we paired a custom, functional esports arm sleeve with a brushed cotton cut and sew hoodie which featured a full arm and large back print. Both garments featured the same hand-drawn design assets that were created from scratch.
Alongside the design, development and manufacturing of the garments, we also supported Davide with a full suite of content creation including a launch trailer, product shots and creative photography. Once launched, we also provided stock holding and global logistic solutions to allow fans all over the world to support FoxA’s merch drop.
Cut and sew offers significant flexibility with the fabrics, print methods and trim that is available. This allowed us to create a garment to the exact specification requested by Davide. The fabric was a specific washed black cotton, with a custom “FoxA” heat transfer jock tag, complete with neck tags and swing tags.