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The F1 Esports Series is the premier racing series of Formula One and Gfinity wanted to provide competitors with a truly premium experience to match, and that included a gift box featuring bespoke, limited edition merchandise.
We were tasked with designing, manufacturing and fulfilling care packages for the professional drivers of the F1 Esports Series during the pandemic where drivers were competing from their homes all across Europe. We designed and produced bespoke t-shirts, premium water bottles, fully branded caps and masks – carefully packaged into a collectors box for all drivers.
The F1 drivers t-shirt is a completely bespoke cut-and-sew garment with mesh, breathable side panels and a cotton body in order to create a hybrid garment that matched F1’s renown aesthetic whilst also delivering unmatched comfort.
