With KFC Gaming’s successful introduction into the esports and the gaming industry, they wanted to celebrate reaching the 100,000 follower milestone with a special, limited edition “100K” hoodie for some of their biggest influencers.
We designed and manufactured a bespoke, cut and sew French Terry cotton hoodie that featured an all over discharge screen print and ribbed side panels with flat lock stitch to help improve comfort.
We also manufactured a unique zip lock bag for the hoodie that featured the KFC logo in a gold metallic print. The overall experience their influencers received was of significant importance to KFC and so we wanted to make sure that each touch point – from packaging to product – was special.
For that extra special touch, we personalised each hoodie with the influencers name on the wrist. We also managed all logistics to send the care packages to their influencers all over the world – from London to LA.